HR Sales Copy Sample: Leadership Coaching
The Need
“We have an idea that could truly make a difference. We have never done this before and don't know what we don't know. We want to create a group coaching experience and ultimately community focused space for Black women to reflect on their leadership journey so far, define and act on what needs to change while supporting one another as they navigate the world of work.”
The Deliverables
Brand storytelling and brand voice development
Brand copywriting for program launch:
Webinar signup landing page copy
Sales page copy
Sales email sequence copy
The Process
Needs assessment
Brand discovery and market research
Storytelling alignment
Asset creation and refinements
The Feedback
"Working with Amy to create the copy for our program launch spoiled us. Our partnership was such a dream. Working with her was accessible, comfortable, and even joyful. Amy's process is very integrative and collaborative, and she helped us pull out all of our ideas, develop our voice, and turn them into something really tangible. We now have portable assets that we're so proud of because we know they have the right message, the right tone, and the right voice that really resonates with our ideal clients. With these assets, we were able to promote our webinar to our small email list of < 75 people and get over 200 to sign up! Thank you, Amy, for helping us bring the program that we believe in so much to life!"
— Michelle Awuku-Tatum & Linda Mayfield
Executive Coaches, PACT Leadership Circles through MyFactor Coaching & Consulting