You built the brand. I give that story a voice.

Make your culture known. Your people heard. Your employer brand unforgettable.

Done-for-you HR and employer brand storytelling content for HR firms that value purpose, people, and planet, then profit.

Because socially conscious is the new compelling.

Employees & coworkers planning with post-its
Coworkers collaborating at a socially conscious organization

People-First HR teams know culture and belonging are more than buzzwords. They’re your edge.

  • 92% of people would consider leaving a job to join a company with an excellent reputation (Forbes)

  • 78% of employees want to work for a company with a strong sense of purpose (LinkedIn)

  • 70% vs. 25% Employees who feel aligned with their company’s mission, vision, and values are more likely to recommend it (Qualtrics)

Employer branding data consistently proves:
socially conscious is the new compelling.

What you created matters. You do more than attract top talent; you make people want to stay because of:

A compelling org culture defined by your:

  • Commitment to purpose, people, and the planet.

  • Humanized mission, vision, and values.

  • Visionary, collaborative, accessible, and empowering leadership.

  • Transparent, authentic, and conscious communication.

  • Bold and sustainable HR thought leadership, products, and services.

A people-first employee experience that:

  • Prioritizes feeling included, supported, heard, and valued — from first hello to last goodbye.

  • Offers meaningful work connected to a deeper mission and vision.

  • Always models values, boundaries, and wellbeing.

  • Fosters ease, autonomy, creativity, and growth. Daily.

  • Honors diverse needs with fair pay, benefits, and flexibility.

The right people want more than a job. They want a reason to believe.

Employer brand storytelling content sparks belief.

Amy Matos, HR & business content writer, standing on the beach in a dress, laughing

Your Values-Driven HR Copywriter, Employer Brand Storyteller, and Storytelling Consultant:

Hi there! I’m Amy, She / Her, MBA, SPHR, and I’m on a mission to make your mission known, your magic understood, and your impact unforgettable. I help socially conscious businesses and HR teams write words that give their values a voice and bring their brand to life.

I believe that someday, all thriving businesses will value people, planet, then profit because socially conscious is the new compelling. Until then, I’m most of service to humanity and all creation by writing for entrepreneurs, small businesses, and thought leaders hard at work building that future.

I specialize in creating done-for-you brand copywriting and brand storytelling content that builds trust, creates genuine connections, and inspires people to act.

With 10 years in corporate HR and 7+ years as a brand copywriter with 100+ clients served, I’ve learned to speak fluent HR, business, brand storytelling, marketing, English, and Spanish — making me uniquely qualified to translate your brilliant work and visionary ideas into compelling content.

You’ll never have to translate HR or employer branding stuff to me — I get it. I’ve lived it, I’ve taught it, and I know how to write about it, so you don’t have to. More than that, I don’t just write the story — I help you craft and align it with the people practices behind it. It’s copywriting but with a consultant’s edge.

You shaped the culture, elevated the employee journey, and built the employer brand. Let’s give that story a voice.

  • "The challenge is you spoiled us. Working with you was such a dream and your level of care was just above and beyond."

  • "Amy is one of my favorite people to work with. She works differently with each of her clients and can fit in with any team. Above all, she’s just a nice person."

  • "Amy is perfect for introducing business owners to the power of copy and how to be authentic in marketing and copywriting."

  • "For anyone considering working with Amy on a writing project, go for it!! She is great at getting to the bottom line and does so in a genuine and thought provoking way!!"

  • "With laser-sharp intuition and an incredible knack for writing in an authentic voice for me and my brand, Amy was the badass partner I had been searching for!"

  • "You're a genius. It helps so much to have your eyes on all my copy."

  • "I just gave your work a quick first glance. My initial thoughts are... this is freakin' fantastic!!! You are so great at what you do!!!"

Woman writing in a notebook -- drafting brand marketing copy

I’m proud of my aka Why work with me:

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HR career 

  • 10+ years career almost perfectly split between Internal HR and Corporate HR Consulting 

  • Earned and active: MBA and SPHR

  • Earned but lapsed (whoops): SHRM-CP, Fundamental Payroll Certification, HCM Strategist, and Certified Healthcare Reform Specialist credentials 

  • IC roles: HR Administrator, HR Generalist, Corporate HRBP, Consulting HRBP

  • Leadership role guiding 10 high-achieving Consulting HRBPs at a Fortune 500 HR firm 

  • Robust book of business responsibilities throughout my career, including:

    • $9M+ regional annual controllable revenue as an HR Consulting Leader 

    • $1M+ individual ACR as Consulting HRBP 

    • HRBP for 450+ internal B2B sales colleagues of all levels

    • HRBP for 425+ internal HR Outsourcing service delivery colleagues of all levels

    • Communications Chair for Employee Affinity Group National Steering Committee

Brand Copywriter + Storytelling Consultant Life

  • 7+ years entrepreneurial and independent consulting experience ghostwriting B2C and B2B brand copy for 100+ clients

  • Writing specialties: done-for-you SEO-optimized blogging, website copy, sales and nurture emails, sales page and launch copy, social media posts, thought leadership pieces, case studies

  • Creative consultation specialties: client and employer brand storytelling development, including brand narrative framework, taglines, slogans, CTAs, reader journey and personas, EVP, UVP, USP, mission, vision, values, and purpose statements

  • AI copywriting and AI copyediting

  • Content audits and copyediting to optimize existing or AI-generated content for cohesive brand narrative, cultural sensitivity and inclusivity, or SEO

  • Individual and group training on brand copywriting and storytelling-related topics

  • Individual and group copywriting coaching

Purpose + Mission + Vision + Values

My purpose:

  • Start writing the words and stories that inspire all businesses to value purpose, people, planet, then profit. Today. Together. Regardless of who is in office and what is trending.

My mission:

  • Make your mission known, your magic understood, and your impact unforgettable. To do this, I write words that give values a voice and bring brands to life in storytelling content that builds trust, creates genuine connections, and inspires people to act.

My vision:

  • Even though I firmly believe socially conscious is the new compelling, one day, we’ll chat about business and marketing without describing or qualifying them as socially conscious. Since all business and all marketing will be socially conscious by default, the adjective will become irrelevant and meaningless, kinda like Blockbuster.

My values:

  • Radical love, mercy, peace, justice, autonomy, authenticity, and transparency. Making life and work choices that align with these values is everything to me.

Are you ready to give your compelling culture, people-first employee experience, and unforgettable employer brand a voice?