Amy Matos, a brand copywriter & storyteller

Storytelling sparks belief. A compelling story has the power to change everything.

I believe in clear, conscious, and authentic communication, in writing and in voice.

It’s how I help purpose-driven leaders and brands make their mission known, their magic understood, and their impact unforgettable.

Black and white zigzag pattern with triangles
Colorful graffiti on a plywood wall that reads 'Better Together' with hearts, stars, a globe, and vibrant patterns.

Turning Words and Stories into Social Impact.

When your story resonates, it builds trust, sparks genuine connections, and inspires people to act. And when we act with purpose, we can change the world.

Socially conscious is the new compelling™

Choose your path. Tell your story. Create meaningful change.

The heart and soul of every project is a purposeful story. The only question is where we begin yours. Either way, we’ll find the right path to make your mission known, your magic understood, and your impact unforgettable.

Is this you?

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Not sure where to start or exactly what you need? You might know who you are — but if everything else (copywriting, editing, messaging, or marketing) feels a little fuzzy, that’s normal. You don’t have to have it all figured out before we talk.

If you value purpose, people, planet, then profit, and if any of these sound like you, click the green button below to learn more about who I work with:

  • Founders & Small Businesses building values-driven brands
  • HR & Marketing Teams showcasing unforgettable cultures, employer brands, and HR Solutions
  • Changemakers seeking messaging as impactful as the difference they make
  • Homeschooling Entrepreneurs balancing business and family learning
  • Purpose-Driven Publishers bringing meaningful stories to life in English and Spanish

Looking for this?

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Already know exactly what you need? Been searching for a values-aligned ghostwriter and ready to celebrate you’ve found me? Perfect.

Click below to explore services in:

Ghostwriting & Editing:

  • Brand Copywriting (websites, launches, blogs, emails, sales pages, case studies)
  • Employer Brand & HR Marketing Content
  • AI Content Editing & Optimization
  • Copy Coaching & Narrative Development

Bilingual Voiceover & Language Services:

  • Spanish & English Voiceover
  • Audiobook & Podcast Narration
  • Translation & Proofreading (Spanish/English)
Person writing for human resources team
Cat pretending to type on a laptop

Not sure where to begin? Fear not. We’ll figure it out together.⤵

  • "Our email open rates since you started writing the subject lines have been incredible."

  • "I cannot even explain to you the relief I felt in my body to read your emails and feel like for the first time, a copywriter GETS IT!"

  • "Every time you write for me I have fewer and fewer edits because you just get my voice more and more."

  • "You are so SUPER talented and made this soooo easy for us! Grateful to have you. xoxo"

Amy Matos, HR and employer brand copywriter, smiling with glasses and giving a thumbs up

How I operate

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Favorite Client Wins

  • Clients often say, “this sounds just like me.” One client argued with their partner over whether or not I’d ghostwritten the copy. (They made up. Happily).

  • Many clients become biz besties. Working with incredible humans doing amazing things is best part of this work.

  • Watching purpose-driven folks thrive lights me up. The more values-led leaders succeed, the brighter the path for all of us.

How I Work With You

  • I show up authentically (yes, hoodies, kids, and cats included)

  • Communication is clear, candid, and proactive so you always know where we stand

  • I learn your voice so deeply you don’t need to be involved with content creation (unless you want to be)

  • I blend creativity and strategy: discovery, wordsmithing, editing, and feedback are all part of the process.

  • I care as much about credibility as copy — your HR, culture, or brand practices need to match your story.

Storytelling in the Robot Era

Ready for the world to know your unforgettable story?