Amy Matos, a brand copywriter & storyteller

Storytelling sparks belief. And belief sparks change.

I believe in clear, conscious, authentic communication — in writing and in voice — helps purpose-driven leaders make their mission known, their magic understood, and their impact unforgettable.

Colorful graffiti on a plywood wall that reads 'Better Together' with hearts, stars, a globe, and vibrant patterns.
Black and white zigzag pattern with triangles

Translating visionary ideas into words that amplify social impact.

When your story resonates, it plants belief, fuels momentum, and inspires meaningful action. And when action is guided by purpose, we can change the world.

Socially conscious is the new compelling™

Choose your path. Tell your story. Create lasting change.

The heart and soul of every project is a purposeful story. The only question is where we begin yours.

I'm not sure what I need

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PSA: most of us know who we are, who we serve, and why we're awesome and we're still a little fuzzy on our copy, messaging, or marketing.

Good news, friend: that’s normal. You don’t need to have it all figured out before we talk. That's what I'm here for.

If you value purpose, people, planet, then profit, and you see yourself here, you’re in the right place:

  • Founders and small businesses building values-driven brands
  • HR and marketing teams showcasing people-first cultures, employer brands, and HR Solutions
  • Changemakers seeking inclusive and impactful messaging
  • Homeschooling entrepreneurs balancing business and learning
  • Mission-driven publishers bringing diverse stories to life in English and Spanish

If your story feels unclear or your business is shifting, we’ll start with Storytelling & Messaging Development aka my guided process to define your brand voice and narrative before you invest in copy.

This is me. What's next?

I Know exactly what I need

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You’ve been searching for a values-aligned ghostwriter or bilingual partner — and you’ve found me.

Awesome. I can’t wait to support you with:

Ghostwriting and Editing:

  • Messaging and Story Development
  • Brand Copywriting (websites, launches, blogs, emails, sales pages, case studies)
  • Employer Brand and HR Marketing Content
  • AI Ghostwriting and AI Content Humanization
  • Audit, edit, and optimize for SEO, inclusivity, voice
  • Copy & Story Coaching

Voice and Language Services in English and Spanish:

  • Voiceover
  • Audiobook and Podcast Narration
  • Translation, Localization and Proofreading
  • Workshops and Learning Sessions
I'm ready. Let's do this.


What it’s like to work together:

  • Communication is always clear, candid, and proactive.

  • I’ll learn your voice so deeply it sounds like you wrote it yourself.

  • Every project balances creativity and strategy so the words work and feel like you.

A cat wearing glasses looking at an open book with a cup of coffee and a lemon wedge nearby
Person writing for human resources team

Not sure where to begin? Totally normal. Let’s keep this simple:

Let's talk about my project

  • "Our email open rates since you started writing the subject lines have been incredible."

  • "I cannot even explain to you the relief I felt in my body to read your emails and feel like for the first time, a copywriter GETS IT!"

  • "Every time you write for me I have fewer and fewer edits because you just get my voice more and more."

  • "You are so SUPER talented and made this soooo easy for us! Grateful to have you. xoxo"

Amy Matos, HR and employer brand copywriter, smiling with glasses and giving a thumbs up

How I work

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Favorite Client Wins

  • Clients often say, “this sounds just like me.” One even argued with their partner who refused to believe I’d ghostwritten the copy. (I did. So they made up.)

  • Many clients become biz besties. Working with incredible humans is the absolute best part of this work.

  • Watching values-led leaders thrive lights me up. The more you succeed, the brighter the path for all of us.

How We Collaborate

  • I show up authentically (yes, hoodies, kids, and cats sometimes included).

  • Communication is clear, candid, and proactive so you always know where we stand.

  • I learn your voice so well you can step back from content creation, unless you’d rather stay involved.

  • Discovery, wordsmithing, editing, and feedback are all part of the process. If something doesn’t land, I want to hear it. Refining until it feels right is where the magic happens.

  • Good copy starts with truth. If your message drifts from your values, practices, and impact, I’ll help bring it back into integrity.

Storytelling in the Robot Era

  • I experiment with AI often, but never let it replace the heart and soul of your message.

  • From algorithm to authenticity, I make AI sound like you.

  • I only use AI on your project with your consent.

  • Transparency is non-negotiable: much of my own website content is edited by AI. Yes, my GPT sounds just like me.

  • I recommend Brandwell for DIYers (affiliate link, no extra cost to you).

Ready for the world to know your unforgettable story?

Hell yes. book my call.