Amy Matos, a brand copywriter & storyteller

HR and employer brand storytelling content so the right people find you and think:

Hell yes, this is the place for me.

People don’t apply without doing their research. If you want top talent to discover YOU in their search, you need employer brand storytelling content. Published consistently.

Storytelling builds trust, creates genuine connections, and inspires people to act. Storytelling sparks belief.

Storytelling content helps make your culture known, your people heard, and your employer brand unforgettable. It humanizes your mission, gives meaning to your HR and talent marketing, and becomes the voice of your people.

Coworkers at a table working on brand storytelling

B2B and employer brand storytelling, HR copywriting, talent marketing, and related HR consulting solutions are designed with busy HR teams in mind. 

As an HR firm that values purpose, people, planet, and then profit, I want to help you shine as a compelling catalyst, partner, and employer of choice. Always. In every market. Regardless of who is in office, what regs are changing, or what is trending.

The work you’re doing and the culture you created matter. I’d love to help you give their story a voice.

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Your next best hire wants more than a paycheck. Storytelling gives them the purpose they seek. Because socially conscious is the new compelling.

The Socially Conscious Strategy + Storytelling System:

If you or your team don’t have the time, energy, desire or skillset to handle all the writing, wordsmithing, and copyediting your brand story deserves, look no further. Whether you need brand messaging and voice development, done-for-you content writing services, or a collaborative writing coach and creative partner, I’ve got you covered from strategy to storytelling, so you can focus on solutions that make a difference.

The Heart:
Brand Voice + Messaging

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Your culture is the core of your HR and employer brand story.

Intent:

  • Define and refine your employer brand voice so your messaging is clear, human, and compelling.
  • Align your purpose, mission, vision, and values with messaging that attracts, engages, and retains the right people.

Common Deliverables Include:

  • SEO keyword or customer/employee voice research brief
  • Human experience and persona mapping
  • Brand narrative + messaging framework
  • Brand voice + tone guide
  • Corporate purpose, mission, vision, + values copy
  • Core EVP and DEIB statements
  • Ad-hoc content auditing and editing of existing content to ensure inclusivity, cohesion, and alignment with your brand
  • Ad-hoc HR and recruitment policy and communication audits for internal + external brand alignment

The Pulse:
People-First Stories

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Your employee experience creates the stories that inspire connection.

Intent:

  • Humanize your mission, marketing, and employer brand with client or employee-driven storytelling
  • Give voice to your people, because when their stories are heard, your culture comes alive.

Common Deliverables Include:

  • Client or employee advocacy content (newsletters, social media, blog posts)
  • Community, client, or employee spotlights
  • Culture, HR, DEIB-related storytelling content
  • Ad-hoc auditing and editing of recruitment marketing, onboarding, + internal communications copy
  • Ad-hoc or overflow support for your B2B or talent marketing teams

The Impact: Thought Leadership

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Your employer brand legacy grows from the industry voice you build.

  • Position your company and leaders as industry authorities with strategic thought leadership content
  • Position your HR products and services as catalysts for industry and social change
  • Showcase your expertise and impact through long-form content, op-eds, and executive storytelling

Common Deliverables Include:

  • Executive ghostwriting (articles, LinkedIn thought leadership)
  • SEO-optimized long-form content (white papers, case studies)
  • Content strategy and editorial content planning
  • Ad-hoc ghostwriting for internal communications
  • Ad-hoc training facilitation on copywriting, communication, or storytelling for internal leaders and/or teams

HR and Employer Brand Storytelling Service Packages

While I can and do some up with bespoke packages, click any of the plus signs to expand and learn more about some of my standard brand storytelling service packages.

More than simply writing your HR or employer brand story, I can also weigh in on hiring, onboarding, or other internal HR or employer branding strategies and policies to ensure your messaging aligns with your actual practices.

    • Best Fit:

      • Clients who want done-for-you content AND strategic HR consulting to Illuminate any gaps in the employee experience and employer branding alignment

      • Clients who want to refine content, policies, or processes to close those gaps

    • Always includes:

      • Discovery & Audit:

        • Strategic audit of employer branding and employee experience touchpoints, communications, policies etc., to identify gaps

      • Strategy Consulting Sessions:

        • Up to 3 strategy calls focused on aligning your HR practices with your employer branding and storytelling goals so the story told matches the reality lived

      • Final Recommendations Report:

        • Document outlining insights, aligned messaging, and next-step employer branding content strategy

      • Brand Copywriting and Storytelling

        • Refine existing EVP, UVP, or mission/vision/values copy

        • Refine existing employee journey language and flow

        • Refine 3 additional existing HR or employer branding or employee experience content pieces (e.g., edit existing careers page, internal comms, employee story, email or blog post)

    • Optional Add-Ons:

      • Ghostwriting to develop additional or ongoing done-for-you content deliverables (e.g., new careers page, internal comms, employee story, email or blog post)

      • Facilitation of workshops on EVP, storytelling, or internal brand alignment

      • Consulting only strategy sessions as needed

    • Investment:

      • Strategy + Storytelling starts at $6,298, varies for customized packages or additional ad-hoc needs

      • Consulting only options start at $248/hour

    • Best Fit:

      • Clients who are ready to ignite their brand story because they don’t have or need to overhaul their brand messaging essentials.

    • Always Includes:

      • Brand narrative and messaging framework

      • Brand voice and tone guidelines

      • Human experience and persona mapping

    • Investment:

      • Starts at $4,298, varies for customized package or additional ad-hoc needs.

    • Best Fit:

      • Clients who don’t have or need to overhaul brand messaging essentials AND

      • Clients who need an extra spark and want to develop additional brand storytelling assets.

    • Always includes everything in Ignite and:

      • SEO keyword + customer or employee voice research brief

      • Corporate purpose, mission, vision, + values copy

      • Core EVP and DEIB statements

    • Investment:

      • Starts at $7,998, varies for customized packages or additional ad-hoc needs.

    • Best Fit:

      • Clients who don’t have or need to overhaul brand messaging essentials AND

      • Clients who want to develop or refine additional storytelling assets so their brand radiates in the marketplace.

    • Always includes everything in Ignite, Spark, and your choice of:

      • 2x SEO-optimized blog posts OR

      • 4x email newsletters OR

      • 10x social media posts OR

      • Audit + copyedit 6x blog posts or web pages for brand messaging alignment OR

      • Audit + copyedit 6x pieces of internal HR, DEIB, or Recruitment content for internal / external brand messaging alignment

    • Investment:

      • Starts at $11,298, varies for customized packages or additional ad-hoc needs

    • Best Fit:

      • Clients who don’t have or need to overhaul brand messaging essentials AND

      • Clients who want to develop or refine additional storytelling AND

      • Clients whose bold thought leadership and socially conscious employer branding always shines who want additional content to showcase it.

    • Always includes everything in Ignite, Spark, Radiate, and:

      • Storytelling content calendar and content strategy

      • 1x long-form case study or white paper

      • 1x Executive Ghostwriting piece

    • Investment:

      • Starts at $14,998, varies for customized packages or additional ad-hoc needs

    • Best Fit:

      • Clients who need the steady glow of ongoing brand copywriting and storytelling content published consistently

    • Always includes:

      • Ongoing ghostwriting, employer brand content, or B2B HR content marketing support for:

        • Blog content, website content, email newsletters, social media, thought leadership, AI brand voice copyediting, etc.

    • Investment:

      • Starts around $1,998 per month and varies by scope

Person writing for human resources team
Cat pretending to type on a laptop

BRAND STORYTELLING CREATIVE PROCESS ⤵

    • What: 1-2× 45-minute calls to discuss business goals, content needs, and storytelling service package options.  Recap in super official proposal.

    • Why: I’m psyched to meet you and can’t wait to find out what brought you my way!

    • What:  Handle any official contracts, onboarding paperwork, etc. Complete 2-4x 60-minute brand discovery calls to inform my research brief.

    • Why: Because I’m still an HR person at heart and I want to start things off write. (See what I did there).

    • What: 1-2× 60-minute calls to review creative research brief, storytelling alignment, and establish creative strategy for the specific piece(s) to be created.

    • Why: Because the last thing I want to do is tell the wrong story to the wrong people.

    • What: Write the first drafts of deliverables from the project scope and email them to you within 3-6 weeks of our alignment call.

    • Why: I’m of course going to give you what you’re paying for. Also, I just like writing; writing is my favorite.

    • What: Assuming we’ve maintained alignment throughout, I’ll refine and copyedit until you’re 100% satisfied with your brand storytelling content. This means our timeline to completion will vary based on your availability and feedback.

    • Why: I believe in closing projects only when you LOVE what we’ve created. So we’ll only throw our wrap party when you confirm you’re ready to celebrate finishing this amazing work.

    • What: 1-2x 60-minute realignment calls to determine any additional brand copy, storytelling, or other content needs that require an additional 1x or ongoing project scope. If needed.

    • Why: To enhance the impact of our work or if you can no longer imagine doing business without me.

    • What: 1× 30-minute offboarding call to wrap things up with a bow. Gather feedback for continuous improvement purposes and, if you’re willing, a testimonial.

    • Why: To extend gratitude and appreciation for your partnership and for the work you do.

This process may change depending on your needs, project scope, and any existing brand copy, messaging, or storytelling assets.

  • "I am sooo happy with this, Amy. Wonderful job. You really get what we do."

  • "Amy - this is phenomenal! I love these ideas, and the approach of breaking it down into the good/bad/ugly why it matters. Great thinking!"

  • "Our email open rates since you started writing the subject lines have been incredible."

  • "I cannot even explain to you the relief I felt in my body to read your emails and feel like for the first time, a copywriter GETS IT!"

  • "Amy has taken a HUGE load off of my back. Thank you. Xo "

  • "Every time you write for me I have fewer and fewer edits because you just get my voice more and more."

  • "They sent us an email letting us know how amazing your feedback was on the call last week. They're blown away by your recommendations and they asked us to pass along their sincere gratitude. Great job Amy! This just goes to show how AWESOME you are. Thank you for all you do! ❤️ "

  • "We've reviewed what you've written and our edits are in purple text. I've highlighted in yellow, areas where we are not sure how to edit, but made a note for you. You are so SUPER talented and made this soooo easy for us! Please let us know your thoughts on some of the tweaks we made. Grateful to have you. xoxo"

Amy Matos, HR and employer brand copywriter, smiling with glasses and giving a thumbs up

How I operate

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As your creative partner, I promise to:

  • Show up with as much authenticity as possible, even though that means I rock hoodies in professional settings and sometimes have kids or cats interrupt our calls.

  • Communicate with as much clarity, candor, and compassion as possible, and I genuinely hope you’ll do the same. 

  • Communicate proactively so you know where we stand, when I’ll be done, if I’m running into challenges, if we need to pivot, etc. 

  • Let you know if and (more likely) when I’m comfortable enough with your brand voice and HR solutions that you don’t really need to be involved in content creation unless you want to be.

  • Weigh in as needed on hiring, onboarding, or other internal HR, employee experience, or employer branding strategies and policies to ensure your messaging aligns with your actual practices. This way, your story isn’t just compelling, it’s credible.

I’m a creative at heart, which means that I: 

  • Get ridiculously energized by creation, creating, and the creative process.

  • Love the discovery, the research, the wordsmithing, the back-and-forth we get into when editing, all of it.

  • Find it wildly fulfilling to blend the right words and context to give meaning to your marketing.

  • Enjoy being questioned and critiqued about my thought process and approach, our collaboration is how we make magic, and that’s all part of the creative process. 

  • Always want honest and kind feedback, when I nail it and when I miss the mark.

In the robot era, you should know that I:

Ready to give your unforgettable employer brand a compelling voice and story?