HR Blogging Sample: B2B HR Service Provider
The Need
This growing B2B HR service provider did not have any blog content created. The marketing and sales teams were reaching out to the CHRO for ad-hoc content creation to support their sales processes, which was not sustainable. The CHRO and Marketing Manager wanted to partner with a freelance writer who was also an HR person with the expertise and experience to “take over blog content creation and run with it.”
The Deliverables
HR Blogging, for example:
Pros and Cons of Hiring W2 vs 1099
Staff Augmentation 101
Employer of Record Pros and Cons
The Process
Needs assessment
Brand discovery and market research
Storytelling alignment
Content strategy and blog topic suggestions
Asset creation and refinements
The Feedback
In response to content strategy and blog topic suggestions:
“I love this. I’m so excited.”
“Amy - this is phenomenal! I love these ideas, and the approach of breaking down why it matters. Great thinking! I am 100% on board and can't wait to get this rolling.”
In response to HR blog articles:
“I am sooooo happy with this Amy. Wonderful job. You get what we do!!!!”
“We had a few marketing meetings today, and we are very excited with the various ways to use this content.”
— CHRO and Digital Marketing Manager