You make the difference. I’ll tell the story.

Make your purpose known. Your magic understood. Your impact unforgettable.

Brand copy and storytelling for socially conscious small businesses and entrepreneurs whose mission is purpose, people, planet, then profit.

Even if you’re not an HR firm, it’s an exciting time if you’re a small business on a mission to create meaningful social change.

According to Sprout Social, 70% of people want businesses to take a position on social and political issues. And per HBR, 64% of consumers specifically choose brands based on shared values. 

Clearly, socially conscious is the new compelling.

What a golden opportunity for socially conscious entrepreneurs, activists, startups, and small businesses whose mission is to make money by making a difference.

Your people — whether potential customers, partners, employees, or investors — are out there just waiting for heartfelt words and stories to inspire them.

To make the difference that you want and to give your people what they want, you need written brand storytelling content. Published consistently. That’s where I come in.

Brand copy and brand storytelling that build trust, create genuine connections, and inspire people to act.

I am a woman on a mission to...
Someone working on socially conscious brand copy

You’re in the right place if you want to:

  • Be known for your heartfelt words, soulful storytelling, inspiring messaging, and unforgettable impact.

  • Humanize your mission and give meaning to your marketing so your people “get” your magic.

  • Publish clear, consistent, and compelling brand copy that sounds just like you without having to write it yourself.

  • Audit and edit your content for JEDI impact (justice, equity, diversity, and inclusion), SEO, and brand alignment.

  • Partner with a brand storytelling consultant to develop compelling core brand messaging for your mission.

  • "If you are a value-centered or heartcentered entrepreneur and you feel afraid to hire a copywriter because maybe you love control or maybe you're worried about handing over your writing to someone else, know that Amy will make you feel so at peace and she will really do your brand justice."

  • "With laser-sharp intuition and an incredible knack for writing in an authentic voice for me and my brand, Amy was the badass partner I had been searching for!"

  • "Working with Amy to redo my website copy has been a true blessing. Easily the best money I’ve spent on my business to date."

  • "I’m so impressed with how Amy captures my voice. She is so detailed and knows the right questions to ask to create compelling copy for my audience."

  • "These emails are amazing. I knew they would be."

  • "I feel really proud. This about page copy is so special. Thank you for caring so much. I can't describe how I feel right now, I'm just so very grateful."

Although most of my work is in the HR and employer branding space…

Socially conscious businesses will always have a special space in my business and a big piece of my heart...

That’s why it’s my purpose to help make your mission known, your magic understood, and your impact unforgettable.

The world needs more brands to lead with purpose and values.
Because socially conscious is the new compelling.

Brand Storytelling Specialist

Your values and voice are the heart and soul of the story that makes your purpose known, your magic understood, and your impact unforgettable.

Intent:

  • Build a strong messaging foundation with a brand voice & storytelling framework
  • Ensure consistent mission-driven marketing across all channels

Includes:

  • Brand messaging framework
  • Brand voice guide
  • Brand storytelling guidelines

4-6 week project, investment starts at $2898

Flexible payment options available.

Mission-driven small businesses find me when they need a:

Socially Conscious Brand Copywriter:

Humanize your mission, give meaning to your marketing, and bring your brand story to life with brand copy that inspires trust, connection, and action.

Intent:

  • Establish your brand voice with compelling done-for-you-brand copywriting
  • Get clear, consistent, and socially conscious brand messaging, without writing for hours

Options:

  • Sales pages, email sequences, website copy, and launch content
  • Nurture emails, social media, blogs
  • Testimonials and case studies
  • Ethical AI copyediting

Monthly packages start at $1498+

1x 4-6 week projects, investment starts at $3298+

Flexible payment options available.

Creative Content Consultant

Customizable support and strategic creative consultation to fill content gaps, elevate content marketing and implementation, and ensure maximum impact.

Intent:

  • Refine your content strategy and storytelling approach
  • Optimize existing content for brand alignment, inclusivity, and SEO

Options:

  • Content audits and strategy development
  • SEO, customer voice, and customer journey research
  • VIP copyediting sessions, copy clinics, copy coaching, and storytelling training

Timeline varies by scope

Consulting: $198 / hour

VIP sessions start at $998+

Flexible payment options available

The Socially Conscious Brand Copy Creative Process

Your project will be customized to your needs to make sure it’s your impact we’re focused on, though it will probably look something like this: 

  • 01 – Needs assessment, project scope, onboarding

  • 02 – Market research and brand discovery

  • 03 – Content strategy and storytelling alignment

  • 04 – Creative execution and first draft delivery

  • 05 – Content refinements and revisions

  • 06 – Reassess needs and augment scope if necessary

  • 07 – Project closure and offboarding 

Big hearted, socially conscious brand copy

What makes me unique

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A note about language

  • I speak fluent HR, socially conscious business, brand storytelling, marketing, English, and Spanish — making me uniquely qualified to translate your brilliant work into compelling content. 

  • I’ve been studying and blending words, language, culture, and context into impactful stories my entire life. 

  • As a word nerd, speaking more than one language means I know more words. It’s also a cool reminder that our words have different meanings depending on the backstory and context. 

  • I get so much satisfaction in finding the right words to meet the mission and the moment, in English or in Spanish, and even with the help of robots. That’s a big part of why I do what I do.

Best work outcomes:

  • My absolute favorite is when clients are shocked by how much my work sounds just like them and brings their heart and values to life. I even had a client who lovingly fought with their partner, who refused to believe I wrote the brand copy. Once they made up, it was pretty cute.

  • I also love becoming biz besties with my clients. I work with some truly incredible people doing amazing work in the world, and it’s a joy to be in community with you. 

  • I should also add that I do love seeing my clients be wildly successful. As purpose-and-values-driven folks gain more money and influence, we light the path forward for everyone else.

I <3 creators + innovators

  • I love knowing how things came together to become something more — whether that means knowing all the backstory to your business or the inspiration behind good art, music, lyrics, and lines from a script. I’m inspired by nature and science, even though I was always a writer at heart, and am constantly in awe of the creation all around us.

  • One of the absolute best things about working with small businesses and startups is that almost all are creators or innovators on some level. It’s cool to see how someone’s dream or inspiration came to life. My last job in corporate HR had a lot of this, and it was amazing to tour so many businesses and see where, why, and how things are made. 

  • For that same reason, I love reading the book and watching the movie, not because one is always better but because I truly appreciate different creative expressions of the same work.

Let’s bring your brand story to life with brand copy that builds trust, creates genuine connections, and inspires people to act!