Socially conscious brand copy and storytelling that build trust, create genuine connections, and inspire the right people to act

It’s an exciting time if you’re a small business on a mission to create meaningful change.

According to Sprout Social, 70% of people want businesses to take a position on social and political issues. And of these people, 67% believe businesses can help drive real change. 

Clearly, socially conscious is the new compelling.

What a golden opportunity for socially conscious entrepreneurs, startups, and small businesses that lead with purpose and values. What a moment if your mission is to make money by making a difference.

Your people — whether potential customers, partners, employees, or investors — are out there just waiting for your heartfelt words and stories to inspire them.

People want, and the planet needs, more values-and-purpose-driven businesses to shine above those who chase profits at all costs.

I am a woman on a mission to...
Someone working on socially conscious brand copy

To give your people what they want, you need written content. That’s where socially conscious brand copy and storytelling come in. 

You’re in the right place if you want to:

  • Humanize your mission and give meaning to your marketing so your people not only “get” what you do but they’re inspired by it.

  • Be known for your heartfelt words and soulful storytelling that never compromise your ethics or integrity. 

  • Reduce your writing time and still publish clear, consistent, and compelling brand copy that sounds just like you. 

  • Say goodbye to manipulative messaging tactics and hello to marketing that builds trust, creates genuine connections, and inspires action. 

  • Have every word, especially robot-generated words, audited by a human who brings a JEDI (justice, equity, diversity, and inclusion) lens to life, business, writing, and editing.

  • Establish a partnership with a socially conscious brand copywriter, copyeditor, and copywriting coach who cares deeply about your mission.

  • "If you are a value-centered or heartcentered entrepreneur and you feel afraid to hire a copywriter because maybe you love control or maybe you're worried about handing over your writing to someone else, know that Amy will make you feel so at peace and she will really do your brand justice."

    LK

  • "With laser-sharp intuition and an incredible knack for writing in an authentic voice for me and my brand, Amy was the badass partner I had been searching for!"

    RS

  • "Working with Amy to redo my website copy has been a true blessing. Easily the best money I’ve spent on my business to date."

    HH

  • "I’m so impressed with how Amy captures my voice. She is so detailed and knows the right questions to ask to create compelling copy for my audience."

    CH

  • "These emails are amazing. I knew they would be."

    TL

  • "I feel really proud. This about page copy is so special. Thank you for caring so much. I can't describe how I feel right now, I'm just so very grateful."

    JM

Socially conscious businesses have a big piece of my heart and my business...

Especially the growing entrepreneurs, startups, and small businesses who value purpose, people, planet, then profit.

Brand Storytelling Specialist to create a custom:

  • Brand messaging framework
  • Brand voice guide
  • Brand storytelling guidelines

To ensure consistent marketing for the mission.

4-6 week project

Investment starts at $2898

Typically, clients come to me when they need a:

Brand Copywriter to create 1x or recurring brand copy for:

  • Launches, funnels, and sales pages
  • Website creation or editing
  • Sales and nurture emails
  • Social media posts
  • Case studies and testimonials
  • Blogs and thought leadership pieces
  • Ethical AI copyediting

1x projects typically take 4-6 weeks. Investment varies by scope, generally $3298+

Recurring work varies by scope, generally $1498+ per month

Creative Consultant who provides:

  • Content marketing and strategy
  • SEO keyword, VOC and/or VOE research
  • Content audits and VIP copyediting for brand story and voice, cultural sensitivity and inclusivity, or SEO
  • Copy clinics, copy coaching, and storytelling training

Timeline varies by scope

$198 per hour consultation

$998+ per custom training or VIP copyediting session

The Socially Conscious Brand Copy Creative Process

Your project will be customized to your needs to make sure it’s your impact we’re focused on, though it will probably look something like this: 

  • 01 – Needs assessment, project scope, onboarding

  • 02 – Market research and brand discovery

  • 03 – Content strategy and storytelling alignment

  • 04 – Creative execution and first draft delivery

  • 05 – Content refinements and revisions

  • 06 – Reassess needs and augment scope if necessary

  • 07 – Project closure and offboarding 

Big hearted, socially conscious brand copy

What makes me unique

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A note about language

  • I speak fluent HR, marketing, English, and Spanish, which makes me uniquely qualified to humanize and give context and meaning to your marketing. 

  • I’ve been studying and blending words, language, culture, and context into impactful stories my entire life. 

  • As a word nerd, speaking more than one language means I know more words. It’s also a cool reminder that our words have different meanings depending on the backstory and context. 

  • I get so much satisfaction in finding the right words to meet the mission and the moment, in English or in Spanish, and even with the help of robots. That’s a big part of why I do what I do.

Best work outcomes:

  • My absolute favorite is when clients are shocked by how much my work sounds just like them and brings their heart and values to life. I even had a client who lovingly fought with their partner, who refused to believe I wrote the brand copy. Once they made up, it was pretty cute.

  • I also love becoming biz besties with my clients. I work with some truly incredible people doing amazing work in the world, and it’s a joy to be in community with you. 

  • I should also add that I do love seeing my clients be wildly successful. As purpose-and-values-driven folks gain more money and influence, we light the path forward for everyone else.

I <3 creators + innovators

  • I love knowing how things came together to become something more — whether that means knowing all the backstory to your business or the inspiration behind good art, music, lyrics, and lines from a script. I’m inspired by nature and science, even though I was always a writer at heart, and am constantly in awe of the creation all around us.

  • One of the absolute best things about working with small businesses and startups is that almost all are creators or innovators on some level. It’s cool to see how someone’s dream or inspiration came to life. My last job in corporate HR had a lot of this, and it was amazing to tour so many businesses and see where, why, and how things are made. 

  • For that same reason, I love reading the book and watching the movie, not because one is always better but because I truly appreciate different creative expressions of the same work.

Ready to give meaning to your marketing with heartfelt words and soulful storytelling that build trust, create genuine connections, and inspire people to act?