Telling someone they are no longer employed is an awful thing to have to do, in any scenario. But each and every time you have to do this, whatever the reason, I don’t care if it’s in person, on the phone, or on Zoom. You show up LIVE the very best you can to support the human being on the other end of the conversation. And you sure as hell don’t deliver this message via email. Because as awful as it is delivering these notices, receiving them is far worse. Just read any of the horribly upsetting posts that are flooding social media right now about lifelong civil servants being locked out and let go and you’ll see that. 

While there are plenty of HR and DEI folks debating what the future of our fields look like, and while anything and everything feels like it’s subject to change right now, I can’t help but think — if having a strong Employer Brand was important in the past when things were semi-certain, it’s even more important now when everything seems uncertain. If you want to maintain a strong employer brand in uncertain times, this is how.

Employer branding is like a magnet that attracts the right people to your organization by reinforcing the story shared on your careers page and in your interview process. And one of the best ways to strengthen any magnet is to stack it with more magnets, which is why you need employer brand content.

Creating your HR content calendar for 2025 doesn’t have to be another year-end task to either dread or ignore. This can be an exciting and strategic creative project that sets the tone for your talent marketing in the year ahead while also showcasing your commitment to your purpose, your people, and the planet.

Attracting top talent is crucial for any organization and especially crucial for socially conscious HR firms that always have and always will value purpose, people, planet, and then profit. By the time most people are ready to buy or apply, they’ve spent a lot of time reading about you online. So, if you want to attract, engage, and retain the right employees and customers, you need written content. Published consistently. Hiring the right employer brand copywriter will help you do exactly that.

Trends in HR for 2025 are about so much more than just keeping up with the latest technology or buzzwords. HR in 2025 requires a people-first HR approach that considers the impact of decisions on real people's lives. But where do you begin? Let's explore some tangible ways to prepare your organization for the future of work while staying true to your values.

Like most things in HR, business, and the world, employer branding trends are evolving at an unprecedented pace. Staying ahead of the curve is no longer a luxury—it's a necessity. A strong employer brand can give your company a competitive advantage this year, looking ahead to next year and for the foreseeable future, a future where you are known as a catalyst, partner, and employer of choice.

Attracting and retaining the right people is especially crucial for socially conscious HR firms. The ways people-first HR firms attract and engage with potential employees are rapidly changing, given our current economic, post-pandemic, and AI-driven technology realities. Your HR and recruitment marketing approach must be more strategic and forward-thinking than ever looking to 2025.

Discover six ways to improve your purpose-driven company with socially conscious copywriting, a specific style of marketing and advertising that is grounded in values, ethics, and integrity.