HR Storytelling & Copywriting Services
Copy as compelling as the innovative HR products and services you’ve built.
HR needs better stories: why HR storytelling matters.
Even the best HR products and services can stumble if the story doesn’t line up.
Imagine this: your HR consulting firm truly puts people first, but your Glassdoor reviews tell another story. Or your payroll SaaS is built to make life easier, but a technical hiccup leaves clients frustrated. Or maybe your wellbeing platform is genuinely changing lives, but turnover and burnout inside your own walls raise eyebrows with investors.
These are the kinds of misalignments that can quietly chip away at trust. It’s not because your work isn’t good, but because the story being told doesn’t match the reality you want to share.
A cohesive story changes everything.
When your culture, employee experience, employer brand, external reputation, and industry presence come together into one purposeful, values-driven narrative, they amplify your credibility and fuel your growth.
When they don’t, you’re left with jargon-heavy, disconnected messages that confuse prospects, frustrate employees, and stall sales.
That’s why HR storytelling isn’t just marketing fluff. It’s the glue that makes your product or service resonate — and helps the right people buy, apply, and believe.
My approach as a former HR Leader turned values-driven HR Storyteller.
You’ll never have to explain HR stuff to me. I get it. I’ve lived it, taught it, and written about it.
With me, you don’t just get a copywriter. You get:
A storyteller who knows HR from the inside out .
A strategist who connects brand, employer brand, and marketing narratives.
A partner who balances creativity and conscience to align what you say with what you actually deliver.
I translate your values, purpose, and solutions into stories that humanize your HR solutions, build trust in your brand, spark genuine connections, and inspire people to act.
HR content we can create so you shine as a catalyst, partner, and employer-of-choice.
B2B HR Marketing & Copywriting
Websites, launches, and sales pages for HR tech & services
Campaigns, email marketing, and nurture sequences
Case studies, white papers, and thought leadership
Employer Brand & Culture Storytelling
EVP and people-first messaging frameworks
Recruitment marketing copy aligned with your real culture
Audit HR/talent or other internal comms and onboarding documents for values, voice, and story alignment
Content Strategy & Coaching
Coach HR/marketing teams on story & messaging
Audit & optimizE existing or AI-generated drafts
Partner with leadership on consistent, cohesive narratives
Story-Driven HR Consulting
Assess if employer brand promises sync with actual HR practices and make alignment recommendations
Support integrating culture, purpose, and belonging into brand messaging
Bridge the gap between HR strategy and external storytelling
Not your average HR Storyteller:
For 10+ years, HR was my zone of excellence. I was an HRBP, consultant, and leader supporting small business clients at Fortune 500 HR firms. I even helped close B2B HR sales deals as a subject matter expert.
Now, writing for HR is my zone of genius.
Since 2018, I’ve partnered with 100+ businesses and leaders to give HR products and services a voice that cuts through the noise: a voice that makes your mission known, your people understood, and your brand unforgettable.
HR copy with an HR consultant’s edge: what it’s like to work with me
Whether creating from scratch or refining existing assets, working with me is collaborative, intentional, and bespoke. You’ll always know where we stand, and I’ll learn your voice so deeply that content always sounds like your brand.
