Amy Matos, a brand copywriter & storyteller

Human resources & employer brand storytelling content so your firm shines as a catalyst, partner, and employer of choice

By the time most people are ready to buy or apply, they’ve spent a lot of time reading about you. So, if you want to attract, engage, and retain the right employees and customers, you need written content. Published consistently. 

Storytelling gives meaning to your marketing by bringing your employer and customer experience to life. Written well, employer branding and HR storytelling content humanize your HR solutions and workplace culture while building trust, creating genuine connections, and inspiring people to act.

Coworkers at a table working on brand storytelling

If you or your team don’t have the:

✗ time
✗ energy
✗ skillset
✗ desire

to do all the writing, wordsmithing, and copyediting it takes, so the right people buy or apply, there are ways to solve that problem. 

I offer employer branding and HR storytelling content marketing solutions designed, scoped, and written to enhance both your client and talent marketing.  

You have three storytelling partnership models to consider:

Project
Based

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Write project specific employer branding or HR storytelling content for:

  • Digital Launches
  • Website copy for careers or HR solutions pages
  • Email campaigs
  • Sales Pages
  • Blog or social media content
  • Brand narrative and messaging framework
  • Brand voice and storytelling guidelines

Timeline varies by scope

Investment varies up or down by scope, generally starts around $5998

Retainer
Based

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Ongoing employer branding and HR storytelling for recurring content deliverables such as:

  • SEO-optimized HR blogging and thought leadership
  • Ethical AI copyediting
  • Client or employee case studies
  • Culture or employee advocacy spotlights
  • Social media posts
  • 1:1 or small-group copy coaching

Clients often find their need to be involved decreases the longer we work together.

Monthly, quarterly, and annual retainer options

Investment varies up or down by scope, generally ranges $2998 - $4998 per month

Hourly
Based

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Creative consultation and support for:

  • Content strategy
  • Training facilitation
  • SEO keyword or customer-employee voice research
  • Ad-hoc or overflow support for your B2B or talent marketing teams
  • Content audits and copyediting to optimize content for cohesive brand narrative, brand voice, cultural sensitivity and inclusivity, or SEO

As needed

$298 per hour consultation

$1498+ per 90-minute bespoke training session

Person writing for human resources team
Cat pretending to type on a laptop

EMPLOYER BRANDING & HR STORYTELLING CREATIVE PROCESS ⤵

    • Intention: 1-2× 45-minute calls to discuss business goals, content needs, and proposal options. 

    • Timeline: Varies based on availability of decision-makers.

    • Outcome: Agree to project scope, boundaries, and expectations, and complete all necessary onboarding and contractual paperwork.

    • Intention: Conduct 2-4x 60-minute brand discovery calls to learn all about your firm, your people, and any existing storytelling assets or guidelines to combine with my research.

    • Timeline: 2-3 weeks.

    • Outcome: Produce creative research brief. 

    • Intention: 1-2× 60-minute calls to review creative research brief, story mining, and customer-employee voice data. Establish creative strategy for the specific piece(s) to be created.

    • Timeline: Varies based on availability of decision-makers.

    • Outcome: Review creative research brief and content strategy to ensure storytelling alignment.

    • Intention: Write the actual words and copy for your employer branding and HR storytelling content.

    • Timeline: 1-3 weeks.

    • Outcome: First draft of the content deliverables from project scope (i.e., HR blog or case study first draft).

    • Intention: I believe in closing projects only when you LOVE what we’ve created. Assuming we’ve maintained alignment throughout, I will refine and copyedit until you are 100% satisfied with your HR storytelling content. 

    • Timeline: Varies depending on feedback and copyediting needs.

    • Outcome: Client confirmation of project closure.

    • Intention: Determine any additional HR storytelling, blogging or other employer branding content needs that may require an additional 1x or ongoing project scope to augment impact.

    • Timeline: 1-2x 60-minute realignment calls. 

    • Outcome: Varies depending on needs.

    • Intention: Finalize any administrative needs such as paperwork, asset handover, invoicing, etc. Gather feedback for continuous improvement purposes.

    • Timeline: 1× 30-minute offboarding call.

    • Outcome: My gratitude and appreciation for your partnership and for the work you do.

This process may change depending on your project scope and existing brand copy and storytelling assets.

  • "I am sooo happy with this, Amy. Wonderful job. You really get what we do."

    KB

  • "Amy - this is phenomenal! I love these ideas, and the approach of breaking it down into the good/bad/ugly why it matters. Great thinking!"

    KK

  • "Our email open rates since you started writing the subject lines have been incredible."

    JM

  • "I cannot even explain to you the relief I felt in my body to read your emails and feel like for the first time, a copywriter GETS IT!"

    UA

  • "Amy has taken a HUGE load off of my back. Thank you. Xo "

    CH

  • "Every time you write for me I have fewer and fewer edits because you just get my voice more and more."

    LK

  • "They sent us an email letting us know how amazing your feedback was on the call last week. They're blown away by your recommendations and they asked us to pass along their sincere gratitude. Great job Amy! This just goes to show how AWESOME you are. Thank you for all you do! ❤️ "

    NT

  • "We've reviewed what you've written and our edits are in purple text. I've highlighted in yellow, areas where we are not sure how to edit, but made a note for you. You are so SUPER talented and made this soooo easy for us! Please let us know your thoughts on some of the tweaks we made. Grateful to have you. xoxo"

    FL

How I operate

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As your creative partner, I promise to:

  • Show up with as much authenticity as possible, even though that means I rock hoodies in professional settings and sometimes have kids or cats interrupt our calls.

  • Communicate with as much clarity, candor, and compassion as possible, and I genuinely hope you’ll do the same. 

  • Communicate proactively so you know where we stand, when I’ll be done, if I’m running into challenges, if we need to pivot, etc. 

  • Let you know if and (more likely) when I’m comfortable enough with your brand voice and HR solutions that you don’t really need to be involved in content creation unless you want to be.

I’m a creative at heart, which means that I: 

  • Get ridiculously energized by creation, creating, and the creative process.

  • Love the discovery, the research, the wordsmithing, the back-and-forth we get into when editing, all of it.

  • Find it wildly fulfilling to blend the right words and context to give meaning to your marketing.

  • Enjoy being questioned and critiqued about my thought process and approach, our collaboration is how we make magic, and that’s all part of the creative process. 

  • Always want honest and kind feedback, when I nail it and when I miss the mark.

In the robot era, you should know that I:

Ready for the right people to read your storytelling and feel compelled to buy or apply?