HR Blogging Sample: B2C Job Search Provider

The Need

A Job Search Firm initially needed a blog post on ageism in job seeking and was looking for a ghostwriter with HR knowledge and experience.

The Deliverables

B2C brand storytelling content for:

Marketing blog posts
Guest blog post
Email marketing
Launch copy, including sales email sequence and webinar scripts

The Process

Needs assessment
Brand discovery and market research
Storytelling alignment
Asset creation and refinements

Better-with-Age-The-Real-Reasons-why-your-Age-is-an-Asset-in-a-Smart-Job-Search-The-Smart-Job-Search-System-11-09-2024_07_51_PM.png

Better-with-Age-The-Real-Reasons-why-your-Age-is-an-Asset-in-a-Smart-Job-Search-The-Smart-Job-Search-System-11-09-2024_07_52_PM.png

Pathways-to-Yes-how-the-ideal-job-seeker-in-the-perfect-market-beat-a-cold-heartless-and-broken-system-The-Smart-Job-Search-System-11-09-2024_07_54_PM.png

Pathways-to-Yes-how-the-ideal-job-seeker-in-the-perfect-market-beat-a-cold-heartless-and-broken-system-The-Smart-Job-Search-System-11-09-2024_07_55_PM.png

What-s-a-Headhunter-Internal-vs-External-Recruiting-Let-s-Eat-Grandma-11-09-2024_07_57_PM.png

The Outcome

The initial project scope led to several more, including additional 1x projects and retainer-based work, which was paused at the start of the pandemic. Written pieces include a case-study-style marketing blog post, a thought leadership guest blog post on the firm’s behalf, ongoing email marketing, and sales copy for the firm’s course launch.

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