Once upon a time, there was an MBA, SPHR, and HR leader named Amy...
who was really a socially conscious word nerd at heart…
Hi there, it’s me. I’m Amy, and this is my story of leaving Corporate HR… ⤵
So I could become your HR Copywriter, Employer Brand Storyteller, and Storytelling Consultant.
For 10 years, I worked in traditional HR. I’ve been an HRBP internally and as a corporate consultant, and I’ve led a team of 10 high-performing HRBPs at a Fortune 500 HR firm. At my core, I was always a storyteller, though you won’t find storytelling on any of my job descriptions.
Whether I was facilitating staff or management training, leading team meetings, coaching managers through a PIP process, partnering with Leadership on year-end comp planning, drafting policies and communications, or helping close, resell, upsell, and retain B2B HR sales deals...
I loved finding the right words to explain why HR matters. I loved it so much, I decided to make storytelling my career.
For the last 7+ years, I’ve helped 100+ socially conscious businesses make their mission known, their magic understood, and their impact unforgettable. As a freelance brand copywriter and storytelling consultant, I ghostwrite the words that give their values a voice and bring their brand to life.
Working in traditional HR was my zone of excellence for a long time, but writing for and about HR is my zone of genius.
Not your average Employer Brand Storyteller + Copywriter
Clients who work with me get more than a freelance copywriter. They get a strategic partner with deep HR experience and business acumen, without having to hire a Fractional HR Director or HR Consultant. AND a brand storytelling specialist. With me, strategy meets storytelling, all in one person. You don’t have to define EVP, DEI, PEO, or ATS to me. I get it. I’ve lived it. I’ve taught it. And now, I write about it so you don’t have to.
If you want, I can even do more than write a compelling employer brand story. I can help align your employer branding and storytelling with the people processes behind it.
If your careers page promises a seamless hiring experience, I’ll help you ensure your hiring and onboarding reflect that reality. If you want to create an inclusive and welcoming culture, I’ll audit your internal HR comms AND your HR policies to connect the dots between what we say and what you do. And if you need some B2B HR Marketing to explain to prospective clients why your services matter, I’ll take that off your plate too. You get creative and compelling copy, with a consultant’s edge.
From corporate HR consultant to freelance employer brand copywriter, ghostwriter, and socially conscious brand storyteller.
I believe employer branding is more than a buzzword. It’s how people-first HR firms will create a better world and a better world of work where all thriving businesses value purpose, people, planet, then profit by default. Until then, I’m here to tell the stories of those already doing the work.
While much of my work focuses on B2B HR storytelling content and employer brand storytelling for HR, I also help purpose-driven humans, teams, and small businesses who don’t want to write — but know they need to — get words out of their head and into the world so they can focus on changing it.
