Once upon a time, there was an MBA, SPHR, and HR leader named Amy...
who was really a socially conscious brand storyteller and copywriter at heart…
Hi there, it’s me. I’m Amy, and this is my story of leaving Corporate HR… ⤵
So I could become your HR Copywriter, Employer Brand Storyteller, and Storytelling Consultant.
For 10 years, I worked in traditional HR. I’ve been an HRBP internally and as a corporate consultant, and I’ve led a team of 10 high-performing HRBPs at a Fortune 500 HR firm. At my core, I was always a storyteller, though you wouldn't find storytelling on any of my job descriptions.
Whether I was facilitating staff or management training, leading team meetings, coaching managers through a PIP process, partnering with Leadership on year-end comp planning, drafting policies and communications, or helping close, resell, upsell, and retain B2B HR sales deals...
HR in my world was storytelling, but I wanted to make storytelling my actual career.
For the last 7+ years, I’ve worked as a freelance brand copywriter and storytelling consultant, serving 100+ clients doing incredible work.
I help socially conscious businesses bring their brand to life through compelling, done-for-you brand copywriting and brand storytelling content that builds trust, creates genuine connections, and inspires people to act.
Traditional HR was my zone of excellence for a long time, but writing for and about HR is my zone of genius.
I shine ghostwriting for socially conscious HR firms who want to humanize their HR products and services and bring their employer brand to life because I lived that story 40+ hours a week for 10 years.
I translate all things HR, culture, and employee experience into compelling done-for-you values- driven brand storytelling, employer brand messaging, HR storytelling content, and thought leadership.
Not your average Employer Brand Storyteller + Copywriter.
Clients who work with me get more than a freelance copywriter. They get a strategic partner with deep HR and business acumen, without having to hire a Fractional HR Director or HR Consultant. With me, strategy meets storytelling—all in one person.
I’m not just here to write your employer brand story. I help align your employer brand story with the people processes behind it. If your careers page promises a seamless hiring experience, I’ll help you ensure your hiring and onboarding reflect that reality. If you want to create an inclusive and welcoming culture, I’ll audit your internal HR comms AND your HR policies to connect the dots between what we say and what you do. It’s copywriting, but with consultant’s edge.
From corporate HR storyteller to freelance employer brand copywriter, ghostwriter, and brand storyteller.
I believe employer branding is more than a buzzword. It’s how purpose-driven HR firms create a better world and a better world of work. While most of my work focuses on B2B HR storytelling content and employer brand storytelling for HR firms, I also partner with socially conscious businesses that want their mission and values brought to life through brand storytelling.
I focus on partnering with firms that value purpose, people, planet, then profit because I believe that someday, all thriving businesses will be built this way. Until then, I’m here to tell the stories of the ones already doing the work.
Let’s Make Your Employer Brand Story Unforgettable.
You’ve done the hard work. You shaped the culture, elevated the employee journey, and built the employer brand. Your firm does more than attract top talent; you make people want to stay. This hard work needs to be known.
You don’t have to explain HR strategy, EVP, DEI, or talent acquisition to me. You don’t have to explain how a PEO or EAP works. I get it. I’ve lived it. I’ve taught it. And now, I'll write about it so you don’t have to. Let’s make sure your HR and employer brand story is known, felt, and believed in the HR industry and beyond. Let’s make your story unforgettable.
