Once upon a time, there was a brand copywriter and storytelling consultant named Amy...

who used to work in HR for 10+ years for some of the most well-known names in the industry…

Hi there, it’s me, I’m Amy, and this is my brand story ⤵

My HR career started with me handling all the typical internal HR things.

It ended in Corporate HR Consulting in a unique role, delivering strategic HR guidance and account management to small, startup, and family-owned businesses on behalf of my Fortune 500 HCM employer.

By the time I decided to freelance, I had held various individual contributor roles and a leadership role, guiding a team of 10 high-performing HRBPs.

I liked Corporate HR. And I craved purpose, meaning, and more time in my zone of genius and with my kids.

In Corporate, I was damn good at helping close, resell, and upsell sales deals without being a quota carrier. I joined B2B sales meetings for years to explain the bigger HR picture.

My (and my team’s) client experiences were the stories that gave our client marketing meaning, contextualized our sales collateral, and helped me when hiring. We were The Why.

I shine writing words to humanize HR products and services because I embodied that story 40+ hours a week.

I also had a knack for retaining happy clients. When clients were disappointed with our HR tech or service delivery, I resold those HR stories with a high success rate, sometimes live and often in writing. And did I ever love the writing.

When I realized I could do the writing part for a living with clients who care as much about their purpose, people, and planet as I do… that’s when my brand copywriter and storytelling consultant chapter started.

During this chapter, I’ve helped 100+ clients bring their written content to life with heartfelt brand copywriting and soulful storytelling that builds trust, creates genuine connections, and inspires the right people to act. And as they say, the rest is herstory.

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And now for the fun stuff

About slider

Identities that shape me:

I identify as a/an:

Bilingual wife with she/her pronouns, homeschooling mom of two human babies, snuggle buddy to feline furbabies, entrepreneur, and awe seeker.
Introverted and confident business owner and connector with an amazing referral network of complementary service providers.
Lover of the creative process, backstory, Boston sports, cookies, a good night’s sleep, and Harry Potter (though I’m not a fan of JKR).
Intersectional feminist who agrees with Audre Lorde who said, “I am not free while any woman [person] is unfree, even when her [their] shackles are very different from my own. And I am not free as long as one person of Color remains chained.”
Devoted student of Jesus who hopes one day, we finally learn to love each other and all of creation as we love ourselves.

Inspiration that drives me

My family and my faith are my inspiration and a daily reminder of my unearned power and privilege.
I aim to make life and business decisions grounded in my core values of radical love, mercy, peace, justice, and autonomy.
(Imagine Julia Roberts in Notting Hill) I’m just a girl living in a beautiful and unjust world, trying to embody John 13:34-35, because that’s what my Teacher calls me to do.

When I’m not writing, you’ll find me:

At a farm playing with cows, donkeys, baby goats, and other human homeschoolers.
Reading multiple books at a time in English or Spanish.
Walking (or training for) The Boston Marathon Jimmy Fund Walk.
Dancing bachata, merengue, or salsa with my hubby.
Sleeping in or napping with my cats, on a recliner whenever possible, especially if Lyme is acting up.
On the hunt for new polar seltzer flavors. Please don't ask me to pick a favorite, that is an impossible question to answer.
Telling people the story of the time my foot was over by $20 million USD worth of twenty dollar bills.