Small Biz Brand Copy Sample: Leah Kern Nutrition
The Need
The initial project scope for website copy creation led to several more, including 1x projects for various sales launches and retainer-based work.
“I want my website copy to be in my voice in a way that feels aligned with who I am as a person/ business owner. I want to help people reclaim their POWER so they can use it for the things that align with their core values: connecting with loves ones, creativity, fighting social injustice, etc. I want to make sure folks feel seen and understood by my messaging and my mission.”
The Deliverables
Brand copywriting for:
Website copy
Sales page copy
Email sequence copy
Ongoing nurture email marketing content
The Process
Needs assessment
Brand discovery and market research
Storytelling alignment
Initial project asset creation and refinements
Ongoing nurture content creation
The Feedback
"Amy has been such a godsend for my business. I have loved working with her, and every time she gets her hands on a project, whether it's a weekly nurture email, an email sequence, a sales page, or a page on my website, I am always so blown away by her ability to capture my voice. She's written multiple sales pages, incredible weekly emails, and absolutely game-changing email nurture sequences for me that have converted leads into clients, and I am just so grateful for her.
Amy really takes the time to make sure that you're happy with the product. She does not make you feel bad about going back and forth to wordsmith the copy and get things perfectly so you feel really good when you’re done. She is amazing at communicating, she's clear, she sets expectations, has really beautiful boundaries, and she has just been so incredible to work with.
If you are a value-centered or heartcentered entrepreneur and you feel afraid to hire a copywriter because maybe you love control or maybe you're worried about handing over your writing to someone else, know that Amy will make you feel so at peace and she will really do your brand justice. She really takes the time to try and understand you and your values, your brand, and your business and from there she's really able to capture the message and the feeling that you want to put out to your people. I can't recommend Amy enough."
— Leah Kern, RD
Owner, Leah Kern Nutrition, LLC