Small Biz Brand Copy Sample: Heather Huhman
The Need
“I’m a writer by background but more so for informative articles, not sales copy. I get a lot of website traffic and need to optimize my sales pages for conversions (discovery calls). While a lot of infertility coaches focus on the holistic/spiritual aspects of the journey, my coaching is evidence-based, and I need to make sure that comes through in my copy.”
The Deliverables
Brand copywriting for:
Website copy
Sales page copy
Email sequence copy
The Process
Needs assessment
Brand discovery and market research
Storytelling alignment
Initial project asset creation and refinements
The Feedback
"Working with Amy to redo my website copy has been a true blessing. Easily the best money I’ve spent on my business to date. Thank you, Amy, for being so amazing and supporting my cause!"
— Heather Huhman
Infertility Coach, Beat Infertility Podcast Host, Writer, Advocate