Small Biz Brand Copy Sample: 
Jaime Mass Nutritionals

The Need

“I want my copy to inspire people, to help them believe in themselves, to see an incredible opportunity for their life, to build trust, and for them to become fans of what I do and love the information I provide to the community. I want there to be value seen in my services and confidence in my ability to help my ideal clients change their lives by creating a business and a life they wouldn’t be able to without this opportunity.”

The Deliverables

Brand copywriting for:

  • Website copy

  • Sales page copy

  • Email sequence copy

  • Launch funnel copy

  • Ongoing nurture social media content

  • Ongoing group copy coaching

The Process

  1. Needs assessment

  2. Brand discovery and market research

  3. Storytelling alignment

  4. Initial project asset creation and refinements

  5. Ongoing nurture content creation

The Feedback

"I interviewed 5 copywriters before I chose Amy. Since then, she has been an invaluable piece of my business and a gift in my life. Amy can fully embody my voice, and she knows my people and cares deeply about them just like I do. She believes in what I’m doing and wants me to make an even bigger impact in the world. And since partnering with her, that’s exactly what I’m doing. My business has grown tremendously since we started working together. I save time and frustration with Amy handling my copywriting, and I know my content has more impact, and that's what it's really all about for me. Not to mention, my copy always converts better when Amy writes it because she has a way of connecting with my people in a way that makes them feel heard and understood. That’s why people follow, engage, like, and buy more when I use the words Amy writes. Amy has a gift of putting your heart, love, and passion for your business and your people on paper. The words Amy writes are so real and authentically ME… they are magical, leave me speechless, and make me want to buy my own programs. You honestly can’t put a price tag on that.”

— Jaime Mass, RD
The Dietitian Business Coach, Jaime Mass Nutritionals

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