HR Blogging Sample:
B2C Job Search Provider

The Need

A Job Search Firm initially needed a blog post on ageism in job seeking and was looking for a ghostwriter with HR knowledge and experience. The client was referred to me by another seasoned conversion copywriter.

The Deliverables

B2C brand storytelling content for:

Marketing blog posts
Guest blog post
Email marketing
Launch copy, including sales email sequence and webinar scripts

Better-with-Age-The-Real-Reasons-why-your-Age-is-an-Asset-in-a-Smart-Job-Search-The-Smart-Job-Search-System-11-09-2024_07_51_PM.png

Better-with-Age-The-Real-Reasons-why-your-Age-is-an-Asset-in-a-Smart-Job-Search-The-Smart-Job-Search-System-11-09-2024_07_52_PM.png

Pathways-to-Yes-how-the-ideal-job-seeker-in-the-perfect-market-beat-a-cold-heartless-and-broken-system-The-Smart-Job-Search-System-11-09-2024_07_54_PM.png

Pathways-to-Yes-how-the-ideal-job-seeker-in-the-perfect-market-beat-a-cold-heartless-and-broken-system-The-Smart-Job-Search-System-11-09-2024_07_55_PM.png

What-s-a-Headhunter-Internal-vs-External-Recruiting-Let-s-Eat-Grandma-11-09-2024_07_57_PM.png

The Outcome

The initial project scope led to several more, including additional 1x projects and retainer-based work, which was paused at the start of the pandemic. Written pieces include a case-study-style marketing blog post, a thought leadership guest blog post on the firm’s behalf, ongoing email marketing, and sales copy for the firm’s course launch.

HR Blogging Sample: B2C Job Search Provider

The Need

The Deliverables

The Outcome

Brand Copywriting Sample: Heather Huhman

Guest Blog Post: FemCity

HR Blogging Sample:
B2C Job Search Provider