HR Content & Launch Copywriting:
B2C Job Search Provider
The Need
A job search firm initially needed a ghostwriter with HR expertise to write a blog post on ageism in job seeking. The client was referred to me by another seasoned conversion copywriter.
The Work
What began as a single blog assignment quickly evolved into broader writing and marketing support, including thought leadership content, email marketing, and launch copy for the firm’s course program. The engagement paused at the start of the COVID-19 pandemic.
Content and copywriting for:
Marketing blog posts
Guest thought leadership article
Email marketing
Course launch copy, including sales email sequence and webinar scripts
