Brand Messaging & Copywriting:
Heather Huhman
The Need
“I’m a writer by background but more so for informative articles, not sales copy. I get a lot of website traffic and need to optimize my sales pages for conversions (discovery calls). While many infertility coaches focus on the holistic or spiritual aspects of the journey, my coaching is evidence-based. I need to make sure that comes through clearly in my copy.”
The Work
This project focused on clarifying Heather’s positioning and translating her expertise into website and sales copy designed to convert visitors into discovery calls.
Copywriting for:
Website copy
Sales page copy
Email sequence
The Feedback
"Working with Amy to redo my website copy has been a true blessing. Easily the best money I’ve spent on my business to date. Thank you, Amy, for being so amazing and supporting my cause!"
— Heather Huhman
Infertility Coach, Beat Infertility Podcast Host, Writer, Advocate