HR Content Strategy & Blogging:
B2B HR Service Provider
The Need
This growing B2B HR service provider did not have any blog content created. The marketing and sales teams were reaching out to the CHRO for ad-hoc content creation to support their sales processes, which was not sustainable. The CHRO and Marketing Manager wanted to partner with a freelance writer who was also an HR person with the expertise and experience to “take over blog content creation and run with it.”
The Work
This engagement focused on developing HR blog topics and writing thought-leadership content that marketing and sales teams could use to educate prospects and support conversations with clients.
HR blog articles including:
Pros and Cons of Hiring W2 vs 1099
Staff Augmentation 101
Employer of Record Pros and Cons
The Feedback
In response to content strategy and blog topic suggestions:
“I love this. I’m so excited.”
“Amy - this is phenomenal! I love these ideas, and the approach of breaking down why it matters. Great thinking! I am 100% on board and can't wait to get this rolling.”
In response to HR blog articles:
“I am sooooo happy with this Amy. Wonderful job. You get what we do!!!!”
“We had a few marketing meetings today, and we are very excited with the various ways to use this content.”
— CHRO and Digital Marketing Manager
The Next Steps
If this work resonates, and you’re ready to bring yours to life, you’ve got two potential next steps. I invite you to choose whichever feels right for you.
Click here to see how partnership works →
Click here to book your consult call→