Story-Led Website Audit & Optimization
See how your content is actually landing, and where it can connect more deeply.
Best for founders and teams who want confidence that every page is clear, aligned, and resonant. Without guesswork.
Make every word on your website count.
Even when your website has all the content it needs, it doesn’t always communicate your story as clearly as it could. Visitors might leave before understanding who you serve, what you offer, or why it matters.
This isn’t about something being wrong. It’s about seeing your content more clearly and strengthening how it connects. This service gives you:
A clear understanding of how your website story is coming across
Insight into where engagement is strong and where it drops off
Recommendations to make your messaging more compelling
Think of it as ca strategic clarity pass for your website, without rewriting everything from scratch.
What makes this different?
This is more than a surface-level review. We’re looking at your website content through three lenses:
- Your content: what you’re saying and how it flows
- Your data: how are people engaging with your content
- AI-supported insights: patterns, phrasing opportunities, and deeper analysis
I synthesize this through a human, socially conscious, story-first lens to give you thoughtful guidance that reflect your people, your voice, and your values.
What exactly are we optimizing?
Each page is reviewed through the lens of:
- Clarity of your message
- Connection with your ideal audience
- Flow, tone, and consistency
- Alignment with your brand values
- Sensitivity and cultural nuance
- Engagement patterns (where people stay, skip, or drop off) You’ll receive strategic recommendations, light phrasing examples, and clear next steps — so you know exactly what to adjust and why.
Ready to see your website story more clearly?
How website audits work:
Share your website: You’ll send your URLs, plus any available engagement data (Squarespace, analytics, etc.), along with context about your goals, audience, and priorities.
Audit & insight synthesis: I review your content, your data, and supporting insights to identify patterns, gaps, and opportunities.
Recommendations delivered: You’ll receive a written or recorded audit with clear, actionable guidance and suggested improvements.
Optional live session: If you choose, we can take it further and refine key pages together in real time in a Live Story Shaping Session.
Options that work for you.
Who is this for:
Founders, creators, and teams unsure how their content is landing
Anyone preparing for a website refresh, launch, or visibility push
Clients who want clarity before investing in new copy
People who know something feels “off,” but can’t quite pinpoint why
You, if you want a strategic overview plus actionable recommendations
Audit Only:
A focused, strategic review of your website with clear direction on what to adjust and why.
Includes:
Full website audit
Engagement + messaging insights
Written or recorded recommendations
Light suggested edits
Best if you want clarity and a plan you can implement on your own.
Audit + Implementation (most popular)
See what’s resonating, and then refine it together in a live editing session.
Includes:
Full website audit
Engagement + messaging insights
1 live 3-hour Story Shaping session
Real-time updates to key pages
Best if you want both direction and hands-on support to bring it to life immediately.
Let’s make your story work harder for you.
Your website is more than words on a page. It’s your story in action. Let’s make sure you have clarity on what’s working, data-driven insights into where you can go further, and a path to make every word count.