Employer Brand Storytelling Content Services

So the right people find you and think, hell yes, this is the place for me.

Why employer brand stories matter.

People don’t apply without doing their research.

Before they click “apply,” they’re asking: Does this place feel like home? Can I see myself here? Do I trust what they say about their culture?

People-First HR teams have always known culture and belonging are more than buzzwords. They’re your edge.

  • 92% of people would consider leaving a job to join a company with an excellent reputation (Forbes)

  • 78% of employees want to work for a company with a strong sense of purpose (LinkedIn)

  • 70% vs. 25% Employees who feel aligned with their company’s mission, vision, and values are more likely to recommend it (Qualtrics)

In a competitive talent market, paychecks aren’t enough. Purpose is the new pull.

Two colleagues, a man and a woman, smiling and shaking hands at a table in an office, while three other coworkers talk in the background.
Someone working on socially conscious brand copy

That’s where storytelling comes in. Employer brand storytelling content:

  • Builds trust with candidates and employees.

  • Humanizes your company mission, vision, and values statements .

  • Gives context and meaning to your recruitment marketing.

  • Turns your people into your best advocates.

  • Positions you as a catalyst, partner, and employer of choice.

Turning your thriving culture into a compelling employer brand story:

With 15+ years in HR, brand communications, and storytelling, I know that your employer brand is more than a tagline. It’s the lived experience of your people.

That’s why I help HR and employer brand teams:

  • Share stories that make culture visible and tangible.

  • Align EVP, mission, vision, and values with authentic messaging.

  • Create thought leadership and HR marketing that actually resonates.

  • Keep messaging in integrity with your actual HR practices and recruitment promises.

You’ve done the hard work. You do more than attract top talent; you make people want to stay. Let’s make sure everyone knows.

The right people want more than a job. They want a reason to believe. Storytelling sparks belief, especially when used in:

Brand Voice & Messaging Frameworks

  • EVP, mission, vision, values

  • Messaging and tone guidelines

  • Taglines, CTAs, and narrative frameworks

Culture & People-First Stories

  • Employee spotlights, DEIB storytelling

  • Culture and HR communications

  • Talent marketing campaigns

Employer Brand Thought Leadership

  • Executive ghostwriting (LinkedIn, op-eds, industry media)

  • Case studies, white papers, and long-form content

  • Content strategy and editorial planning

AI Ghostwriting & Editing Support

  • Editing AI-generated drafts to ensure your brand voice stays human

  • Content audits for inclusivity, clarity, and cohesion

From strategy to storytelling: what it’s like to work with me:

Whether creating from scratch or refining existing assets, working with me is collaborative, intentional, and bespoke. You’ll always know where we stand, and I’ll learn your voice so deeply that content always sounds like your brand.

  • Communication is kind, candid, and proactive.

  • Creativity and strategy go hand-in-hand.

  • Cohesive brand voice and narrative is always priority.

  • Integrity matters: culture and story must match.

  • Done-for-you, done-with-you, and consulting services.

  • 1x or recurring projects designed around your needs.

  • Story coaching and training for leaders and teams.

You created a people-first culture and employee experience. Now you need an unforgettable employer brand story to go with it. Ready to create one?