Employer Brand Storytelling Content Services
So the right people find you and think, hell yes, this is the place for me.
Why employer brand stories matter.
People don’t apply without doing their research.
Before they click “apply,” they’re asking: Does this place feel like home? Can I see myself here? Do I trust what they say about their culture?
People-First HR teams have always known culture and belonging are more than buzzwords. They’re your edge.
92% of people would consider leaving a job to join a company with an excellent reputation (Forbes)
78% of employees want to work for a company with a strong sense of purpose (LinkedIn)
70% vs. 25% Employees who feel aligned with their company’s mission, vision, and values are more likely to recommend it (Qualtrics)
In a competitive talent market, paychecks aren’t enough. Purpose is the new pull.
That’s where storytelling comes in. Employer brand storytelling content:
Builds trust with candidates and employees
Brings your mission, vision, and values to life in ways people can feel
Gives context and meaning to your recruitment marketing
Turns your people into your best advocates
Positions you as a catalyst, partner, and employer of choice
Turning your thriving culture into a compelling employer brand story:
With 15+ years in HR, brand communications, and storytelling, I know your employer brand is more than a tagline. It’s the lived experience of your people and it deserves to be told with care.
That’s why I help HR and employer brand teams:
Share stories that make culture visible and tangible.
Align EVP, mission, vision, and values with authentic messaging.
Create thought leadership and HR marketing that actually resonates.
Keep messaging in integrity with your actual HR practices and recruitment promises.
You’ve done the hard work. You do more than attract top talent; you make people want to stay. Let’s make sure everyone knows.
The right people want more than a job. They want a reason to believe. Storytelling sparks belief, especially when used in:
Brand Voice and Messaging Frameworks
EVP, mission, vision, values
Messaging and tone guidelines
Taglines, CTAs, and narrative frameworks
Culture & People-First Stories
Employee spotlights, DEIB storytelling
Culture and HR communications
Talent marketing campaigns
Employer Brand Thought Leadership
Executive ghostwriting (LinkedIn, op-eds, industry media)
Case studies, white papers, and long-form content
Content strategy and editorial planning
AI Ghostwriting and Editing Support
Editing AI-generated drafts to ensure your brand voice stays human
Content reviews for clarity, inclusivity, and cohesion
From strategy to storytelling: what it’s like to work with me:
From strategy to storytelling, our work together is collaborative and intentional. Whether creating from scratch or refining what you already have, I’ll learn your voice so deeply that your content always sounds authentically you.
