Shine as a compelling catalyst, partner, and employer of choice

HR and employer brand storytelling content for HR firms who value purpose, people, planet, then profit

Because socially conscious is the new compelling

Employees & coworkers planning with post-its
Coworkers collaborating at a socially conscious organization

Whether customers or employees, socially conscious HR firms have a golden opportunity to attract and retain the right people.

  • 63% of consumers prefer to buy from companies whose purpose aligns with their values (Accenture)

  • 78% of employees want to work for a company with a strong sense of purpose (LinkedIn)

  • 70% of consumers believe businesses have a responsibility to help find solutions to social and environmental problems (BBMG)

The data is clear: socially conscious is the new compelling.

Heartfelt words and soulful storytelling content can articulate The Why when numbers alone don’t inspire people to buy or apply.

HR and employer brand storytelling content has the power to: 

  • Enhance brand credibility, expertise, and thought leadership internally, in the HR industry, and beyond.  

  • Nurture relationships and engagement with current or future employees and customers.

  • Humanize your innovative HR products and services and give meaning to your marketing. 

  • Spark interest and inbound traffic to your website's careers or HR solutions pages.

  • Nurture and educate people while they consider why you’re the right employer or partner for them.

  • Improve sales and hiring quality, and by extension, client and employee productivity, satisfaction, engagement, and retention. 

  • Establish a cohesive brand narrative showcasing your commitment to your purpose, your people, and the planet.

Bring The Why behind your HR and employer branding to life with:

  • Authentic leadership, employee, or client-driven reflections on your history, mission, vision, values, or solutions.

  • HR blogging and thought leadership articles on the latest trends in the industry.   

  • Motivating employer branding blog content that highlights your employee experience.

  • Transparent client or employee advocacy content that acknowledges the beautiful and challenging realities of working with or for you.

  • Impactful employer brand or HR case studies that capture the magic of your culture or solutions.

  • Powerful client or employee testimonials that build interest, credibility, and loyalty.

  • Inspiring social media posts sharing your social responsibility and community efforts.

Brand storytelling content helps you shine as a catalyst, partner, and employer of choice with words that build trust, create genuine connections, and inspire the right people to act.

Amy Matos, HR & business content writer, standing on the beach in a dress, laughing

Hi there, I’m Amy, She/Her, and I love a good story. 

I’m a former corporate MBA and SPHR star with a reputation for my ability to help close, resell, and upsell HR B2B sales deals, until I became a freelance word nerd in 2018. 

Since then, I’ve helped 100+ purpose-driven clients bring their written content to life across various digital channels and mediums.

As a Socially Conscious Brand Copywriter and Storytelling Consultant, I write words and stories that build trust, create genuine connections, and inspire people to act.

I believe:

  • Someday, all thriving businesses will value people, planet, then profit because socially conscious is the new compelling, and socially conscious businesses can help build that future. 

I shine:

  • Creating compelling written content and brand copy powered by SEO-optimized, research-backed, and heartfelt words and storytelling.

It’s an absolute dream to do this work. Thanks for being here and for being a part of my story. 

  • "The challenge is you spoiled us. Working with you was such a dream and your level of care was just above and beyond."

    MAT

  • "Amy is one of my favorite people to work with. She works differently with each of her clients and can fit in with any team. Above all, she’s just a nice person."

    SV

  • "Amy is perfect for introducing business owners to the power of copy and how to be authentic in marketing and copywriting."

    JS

  • "For anyone considering working with Amy on a writing project, go for it!! She is great at getting to the bottom line and does so in a genuine and thought provoking way!!"

    CT

  • "With laser-sharp intuition and an incredible knack for writing in an authentic voice for me and my brand, Amy was the badass partner I had been searching for!"

    RS

  • "You're a genius. It helps so much to have your eyes on all my copy."

    MVH

  • "I just gave your work a quick first glance. My initial thoughts are... this is freakin' fantastic!!! You are so great at what you do!!!"

    JH

Woman writing in a notebook -- drafting brand marketing copy

I’m proud of my:

Home Slider
HR career 

  • 10+ years career almost perfectly split between Internal HR and Corporate HR Consulting 

  • Earned and active: MBA and SPHR

  • Earned but lapsed (whoops): SHRM-CP, Fundamental Payroll Certification, HCM Strategist, and Certified Healthcare Reform Specialist credentials 

  • IC roles: HR Administrator, HR Generalist, Corporate HRBP, Consulting HRBP

  • Leadership role guiding 10 high-achieving Consulting HRBPs at a Fortune 500 HCM firm 

  • Robust book of business responsibilities throughout my career, including:

    • $9M+ regional annual controllable revenue as an HR Consulting Leader 

    • $1M+ individual ACR as Consulting HRBP 

    • HRBP for 450+ internal B2B sales colleagues of all levels

    • HRBP for 425+ internal HR Outsourcing service delivery colleagues of all levels

    • Communications Chair for Employee Affinity Group National Steering Committee

Brand Copywriter + Storytelling Consultant Life

  • 6+ years entrepreneurial and independent consulting experience writing bespoke B2C and B2B brand copy for 100+ clients

  • Writing specialties: SEO-optimized blogging, website copy, sales and nurture emails, sales page and launch copy, social media posts, thought leadership pieces, case studies

  • Creative consultation specialties: client and employer brand storytelling development, including brand narrative framework, taglines, slogans, CTAs, reader journey and personas, EVP, UVP, USP, mission, vision, values, and purpose statements

  • AI copywriting and copyediting

  • Content audits and copyediting to optimize existing or AI-generated content for cohesive brand narrative, cultural sensitivity and inclusivity, or SEO

  • Individual and group training on brand copywriting and storytelling-related topics

Purpose + Mission + Vision + Values

My purpose:

  • Start writing the heartfelt words and soulful stories that inspire all businesses to value purpose, people, planet, then profit. Today. Together.

My mission:

  • Humanize your mission and give meaning to your marketing so your content builds trust, creates genuine connections, and inspires the right people to act.

My vision:

  • Even though I firmly believe socially conscious is the new compelling, one day, we’ll chat about business and marketing, without needing to describe or qualify them as socially conscious. At that point, all business and all marketing will be socially conscious by default, and the adjective will become irrelevant and meaningless, like Blockbuster.

My values:

  • Radical love, mercy, peace, justice, autonomy, authenticity, and transparency. Making life and work choices that align with these values is everything to me.

Ready for people to know why you’re an innovative catalyst, partner, and employer of choice?