You built the brand. I’ll tell the story.

Make your culture known. Your people heard. Your employer brand unforgettable.

Done-for-you HR and employer brand storytelling content for HR firms that value purpose, people, and planet, then profit.

Because socially conscious is the new compelling.

Employees & coworkers planning with post-its
Coworkers collaborating at a socially conscious organization

Socially conscious HR Firms that prioritize employer branding shine as catalysts, partners, and employers of choice:

  • 92% of people would consider leaving a job to join a company with an excellent reputation (Forbes)

  • 78% of employees want to work for a company with a strong sense of purpose (LinkedIn)

  • 70% vs. 25% Employees who feel aligned with their company’s mission, vision, and values are more likely to recommend it (Qualtrics)

The employer branding data proves:
socially conscious is the new compelling.

Culture + Employee Experience = Employer Brand

The heart of a compelling culture:

  • Meaningful commitment to purpose, people, and the planet.

  • Humanized mission, vision, and values.

  • Visionary, collaborative, accessible, and empowering leadership.

  • Transparent, authentic, and conscious communication.

  • Bold and sustainable HR thought leadership, products, and services.

The pulse of an empowering employee experience:

  • Feeling included, supported, heard, and valued — from first hello to last goodbye.

  • Connection to the bigger mission and vision.

  • Leadership that models values, boundaries, and wellbeing.

  • Daily workflows that encourage ease, autonomy, and growth.

  • Fair pay and benefits that honor diverse needs.

Storytelling Content is the spark that brings your culture to life and makes your HR and employer brand unforgettable.

Amy Matos, HR & business content writer, standing on the beach in a dress, laughing

Your HR Copywriter, Employer Brand Storyteller, and Storytelling Consultant:

Hi there! I’m Amy, She / Her, MBA, SPHR. I help socially conscious businesses bring their brand to life through compelling, done-for-you brand copywriting and brand storytelling content that builds trust, creates genuine connections, and inspires people to act.

I believe that someday, all thriving businesses will value people, planet, then profit because socially conscious is the new compelling. Until then, I’m most of service to humanity and all creation by writing for the socially conscious businesses creating that future.

With 10 years in corporate HR and 7+ years as a brand copywriter with 100+ clients served, I speak fluent HR, business, brand storytelling, marketing, English, and Spanish — making me uniquely qualified to translate your brilliant work into compelling content.

Working in HR may have been my zone of excellence, but ghostwriting for and about HR is my zone of genius. You’ll never have to explain HR or employer branding stuff to me — I get it. I’ve lived it, I’ve taught it, and I know how to write about it, so you don’t have to.

More than that, I don’t just write the story — I help you shape it and align it with the HR and employer branding practices behind it. It’s copywriting but with a consultant’s edge.

You won’t need to hire a separate marketing or HR consultant to translate your work into your HR and employer brand messaging, or vice versa. I’ve got you covered, from strategy to storytelling.

You shaped the culture, elevated the employee journey, and built the employer brand. Now, let me tell the story. 

  • "The challenge is you spoiled us. Working with you was such a dream and your level of care was just above and beyond."

  • "Amy is one of my favorite people to work with. She works differently with each of her clients and can fit in with any team. Above all, she’s just a nice person."

  • "Amy is perfect for introducing business owners to the power of copy and how to be authentic in marketing and copywriting."

  • "For anyone considering working with Amy on a writing project, go for it!! She is great at getting to the bottom line and does so in a genuine and thought provoking way!!"

  • "With laser-sharp intuition and an incredible knack for writing in an authentic voice for me and my brand, Amy was the badass partner I had been searching for!"

  • "You're a genius. It helps so much to have your eyes on all my copy."

  • "I just gave your work a quick first glance. My initial thoughts are... this is freakin' fantastic!!! You are so great at what you do!!!"

Woman writing in a notebook -- drafting brand marketing copy

I’m proud of my aka Why work with me:

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HR career 

  • 10+ years career almost perfectly split between Internal HR and Corporate HR Consulting 

  • Earned and active: MBA and SPHR

  • Earned but lapsed (whoops): SHRM-CP, Fundamental Payroll Certification, HCM Strategist, and Certified Healthcare Reform Specialist credentials 

  • IC roles: HR Administrator, HR Generalist, Corporate HRBP, Consulting HRBP

  • Leadership role guiding 10 high-achieving Consulting HRBPs at a Fortune 500 HR firm 

  • Robust book of business responsibilities throughout my career, including:

    • $9M+ regional annual controllable revenue as an HR Consulting Leader 

    • $1M+ individual ACR as Consulting HRBP 

    • HRBP for 450+ internal B2B sales colleagues of all levels

    • HRBP for 425+ internal HR Outsourcing service delivery colleagues of all levels

    • Communications Chair for Employee Affinity Group National Steering Committee

Brand Copywriter + Storytelling Consultant Life

  • 7+ years entrepreneurial and independent consulting experience ghostwriting B2C and B2B brand copy for 100+ clients

  • Writing specialties: done-for-you SEO-optimized blogging, website copy, sales and nurture emails, sales page and launch copy, social media posts, thought leadership pieces, case studies

  • Creative consultation specialties: client and employer brand storytelling development, including brand narrative framework, taglines, slogans, CTAs, reader journey and personas, EVP, UVP, USP, mission, vision, values, and purpose statements

  • AI copywriting and AI copyediting

  • Content audits and copyediting to optimize existing or AI-generated content for cohesive brand narrative, cultural sensitivity and inclusivity, or SEO

  • Individual and group training on brand copywriting and storytelling-related topics

  • Individual and group copywriting coaching

Purpose + Mission + Vision + Values

My purpose:

  • Start writing the heartfelt words and soulful stories that inspire all businesses to value purpose, people, planet, then profit. Today. Together. Regardless of who is in office and what is trending.

My mission:

  • Help socially conscious businesses humanize their mission, give meaning to their marketing, and bring their brand to life in storytelling content that builds trust, creates genuine connections, and inspires people to act.

My vision:

  • Even though I firmly believe socially conscious is the new compelling, one day, we’ll chat about business and marketing without describing or qualifying them as socially conscious. Since all business and all marketing will be socially conscious by default, the adjective will become irrelevant and meaningless, kinda like Blockbuster.

My values:

  • Radical love, mercy, peace, justice, autonomy, authenticity, and transparency. Making life and work choices that align with these values is everything to me.

Do you want an unforgettable employer brand story?