Story, strategy, soul. In English, Spanish, and Human.

Storytelling changes everything. Let’s make yours understood, unforgettable, and unmistakably you. Trusted by 100+ values-driven businesses and changemakers.

Because socially conscious is the new compelling™.

Hell Yes. Let’s Chat.
A pink poster with the message 'I AM A WOMAN ON A MISSION TO...' surrounded by numerous yellow sticky notes with motivational and empowering messages for women.
Coworkers collaborating at a socially conscious organization

Marketing with meaning.

  • Socially conscious marketing isn’t about checking boxes or making noise. It’s about intentionally turning your vision into words that build bridges, amplify momentum, and spark change.

    You’re already shaping cultures, leading communities, launching projects, delivering impactful solutions. Now, let’s humanize your mission and make your marketing matter.

  • I work with social impact businesses, publishers, and leaders to bring their story to life. In English, Spanish, sometimes both, and always Human.

    Together, we create brand stories that feel authentic and true. Even when you’re not the one writing or speaking them. And yes, even if AI wrote your first draft.

    AI can generate, but only humans can connect. I make sure your AI-assisted content is polished, ethical, and soulful.

  • Because marketing with meaning is no longer a nice-to-have. It’s the only way forward.

It’s more than a tagline, it’s the truth: socially conscious is the new compelling™

Your story, fully realized. Your voice, consciously amplified.

How I Love to Help:

  • Writing, Editing, and Strategy

    • Brand Messaging and Story Development

    • Brand Copywriting (websites, launches, blogs, emails, sales pages, case studies)

    • Employer Brand and HR Marketing Content

    • AI Content Editing and Humanizing

    • Copy and Story Coaching

  • EN / ES Voice and Language Services

    • Voiceover

    • Audiobook and Podcast Narration

    • Translation, Localization, and Proofreading

    • Workshop and Learning Session Facilitation

Who I Love to Help:

  • Founders and small businesses building values-driven brands

  • HR and marketing teams showcasing people-first cultures, employer brands, and solutions

  • Changemakers seeking messaging as impactful as the difference they make

  • Homeschooling entrepreneurs balancing business while shaping the next generation

  • Purpose-driven publishers bringing meaningful stories to life in English and Spanish

  • Values-driven leaders making AI work for their story, ethically and with integrity

This feels right. what's next?
Amy Matos, HR & business content writer, standing on the beach in a dress, laughing

From Corporate HR Leader to Freelance Storyteller for Hire:

Hi there! I’m Amy Matos, She/Her, MBA, SPHR,  and I’m on a mission to make your mission known, your magic understood, and your impact unforgettable.

After 10+ years of all things people strategy and culture, I left corporate HR to help purpose-driven leaders share their stories, and never looked back.

Since 2018, I’ve supported 100+ entrepreneurs, businesses, and publishers with copywriting, AI ghostwriting, bilingual language services that help people do work that matters.

Whether writing or speaking, my goal is the same: to create messages with intention, empathy, and integrity that resonate, connect, and inspire.

I’m also a conscious home educator who loves learning alongside my kids and meeting cool people around the world.

I believe someday we’ll all value purpose, people, planet, then profit. When we work together, you’ll see it too: socially conscious is the new compelling™.

Until then, I’m here in service to humanity and all creation, helping values-driven leaders and creators communicate clearly and authentically.

Love. Tell me more.

  • "With laser-sharp intuition and an incredible knack for writing in an authentic voice for me and my brand, Amy was the badass partner I had been searching for!"

  • "Amy is one of my favorite people to work with. She works differently with each of her clients and can fit in with any team. Above all, she’s just a nice person."

  • "The challenge is you spoiled us. Working with you was such a dream and your level of care was just above and beyond."

A white box with the quote 'Write without fear. Edit without mercy.' printed on it, and a small potted succulent plant nearby.

Stuff I’m proud of

Home Slider
HR career 

  • 10+ years in Internal HR and Corporate HR Consulting (MBA and SPHR credentials).

  • Led a team of 10 high-achieving HRBPs at a Fortune 500 HR firm. 

  • Managed $9M+ in regional revenue, $1M+ in individual revenue.

  • HRBP for 800+ internal employees across sales & HR outsourcing.

  • Communications Chair for Employee Affinity Group.

Brand Copywriter + Storytelling Consultant Life

  • 7+ years freelance ghostwriting & copywriting for 100+ B2B and B2C clients.

  • Specialties: SEO blogging, website copy, sales pages, emails, social content, thought leadership, case studies.

  • Expertise: brand narrative frameworks, taglines, CTAs, EVP/UVP/USP, mission/vision/values.

  • AI content editing & optimization (brand voice + inclusivity + SEO).

  • Copy coaching & training for leaders, teams, and group programs.

  • P.S. You may spot a few kittens across the site. Every writer needs an editor. Mine just happen to be furry.

Purpose + Mission + Vision + Values

My purpose:

  • Write words and stories that inspire businesses to value purpose, people, planet, then profit.

My mission:

  • Make your mission known, your magic understood, and your impact. unforgettable

My vision:

  • One day, socially conscious won’t need an adjective. It will simply be the way we do life, learning, and business.

My values:

  • Radical love, mercy, peace, justice, autonomy, authenticity, and transparency.

Ready to make your story resonant and your marketing matter with words that build trust and inspire action?

Yes. Let's do this.