Story, strategy, and soul. In two languages.
Clear, authentic, values-driven storytelling in writing and in voice.
Because socially conscious is the new compelling™.
Marketing with Meaning.
Socially conscious marketing isn’t about checking boxes or making noise. It’s about telling your story with intention and empathy, so it builds trust, sparks genuine connections, and inspires people to act.
When you’re shaping cultures and communities, launching meaningful projects, or building a values-driven brand, you need storytelling that feels authentic and true.
You already have the vision. I’ll help humanize your mission and make your marketing matter.
I work with social impact businesses, publishers, and leaders to bring their mission to life, in English, Spanish, or both. Together, we’ll shape brand stories that sound like you, even when you’re not the one writing or speaking them (even if AI wrote your first draft).
Because marketing with meaning is no longer a nice-to-have — it’s the only way forward.
In other words, socially conscious is the new compelling™
Turning values into stories and stories into impact.
How I Help:
Writing and Editing Services
Brand Copywriting (websites, launches, blogs, emails, sales pages, case studies)
Employer Brand & HR Marketing Content
AI Content Editing & Optimization
Copy Coaching & Narrative Development
Bilingual Voiceover and Language Services.
Spanish & English Voiceover
Audiobook & Podcast Narration
Spanish & English Translation & Proofreading
Who I Help:
Founders and Small Businesses building values-driven brands
HR and Marketing Teams showcasing unforgettable cultures, employer brands, and HR solutions
Changemakers seeking messaging as impactful as the difference they make
Homeschooling Entrepreneurs balancing business and family learning
Purpose-Driven Publishers bringing meaningful stories to life in English and Spanish
Values-Driven Humans needing help editing out the robot so your voice and story stay yours
From Corporate HR Leader to Freelance Storyteller for Hire:
Hi there! I’m Amy Matos, She/Her, MBA, SPHR, and I’m on a mission to make your mission known, your magic understood, and your impact unforgettable.
After 10+ years of all things people strategy and culture, I left corporate HR to help purpose-driven leaders share their stories, and never looked back.
Since 2018, I’ve supported 100+ entrepreneurs, businesses, and publishers with copywriting, AI ghostwriting, bilingual voiceover, and translating content that helps people do work that matters.
Whether I’m at the keyboard or behind the mic, my goal is the same: to create messages with intention and empathy that resonate, connect, and inspire.
I’m also a conscious home educator who loves learning alongside my kids and connecting with people around the world.
I believe someday we’ll all value purpose, people, planet, then profit — because socially conscious is the new compelling™. Your story, fully realized. Your voice, consciously amplified.
Until then, I’m here in service to humanity and all creation by helping mission-driven leaders and creators communicate clearly and authentically through socially conscious marketing.
Stuff I’m proud of
